Changing the food system (which is our humble mission) is very complex with its multifactorial dimensions and numerous actors. It sure doesn’t help to point that out since it kind of turns it into a self-fulfilling prophecy (but it sounds smart huh?!) and talking about it that way probably won’t make you more motivated to join us on our mission. That’s why we designed the COOS Way, a set of pillars whose purpose is to make it easier and more obvious for us (and you) to manoeuvre in the choosing process. These pillars are all interconnected in some way and they are the foundation to the set of tools that should make it easier to take care of yourself and the planet through the food you eat.